Ah, the glamor of being a blogger ... be recognized where you go, receive products at home, make money just by making beautiful face to the camera ...
That's what a lot of people think when they think of blogger life. But it's not the entire truth.
Obviously, being a blogger is good. I Love. And if it was not good or I did not love, I would not dedicate myself to it.
It's cool that people like you and your work. I like to receive free things (who do not?) And, above all, I love to wake up on Mondays and know that I'm going to do what I like.
But there is much more than the surface.
To begin with, it is a job that requires dedication. So whenever someone comes looking for advice, the first thing I ask is "why do you want to be a blogger"?
I've done a lot, but today I can afford to work only for those who really want to be a blogger for a purpose greater than money and fame. I like working with whoever wants to be a blogger because they LOVE to produce content, share knowledge and are not afraid to work.
And if you're one of those, welcome to this post where I'll share my secrets with you to be a "professional blogger" (I call a professional blogger who lives on your blog).
1. I stared at my blog as a company
Record this phrase in the bottom of your heart:
Face your blog as a hobby and it will always consume you money (like any hobby), look at your blog as a company and it will bring you money (like every lucrative company).
If you leave this post remembering just that, I have already made a good impact on your career as a blogger.
There are millions of blogs in the world, but few generate money for their creators because they only care about making posts and, at most, distributing them on social networks.
Companies are effective systems designed to produce something of value (in the case of blogs, content) and generate profit by offering this value to the market. And it is at this stage of profit that many stop.
If you create quality content, it does generate value, so you can (and should!) receive that value in cash.
I could write posts and posts just about how to monetize a blog, since there are many ways to do this.
But it all starts with a change of mindset: Face your blog as a job to make money.
What does that mean? Organize your blog as your work (even if you do not dedicate yourself to it full time):
- have working hours,
- organize the task list and plan the actions that need to be done,
- stipulate goals and plan how you will achieve them,
- build a business plan
You may have raised your eyebrows when you read "business plan", but calmly, every entrepreneur needs to face him at the beginning of his journey. And having a blog is a venture, is not it?
You can do something very simple: write down the goals for the next few months, list everything you will do, define your target audience, how you will distribute your content, marketing, etc.
Finally, plan like a company!
What I mean by all this is: if you do not have a schedule or a plan to follow, you will post today, in a few days ... you will realize that there is no return ... and you will give up.
Understanding where you want to go, following a plan knowing that the expectation is to reach xx thousand visitors in xx months to start making money with xx products will leave you motivated to follow.
You can sit alone for a few minutes and think about it all. Write on paper and follow the plan. If you want my help, I can make a personalized business plan for your blog.
2. I was Professional from the beginning
I think all the points in this post have to do with the first one. You will always have to think like an entrepreneur.
Entrepreneurs know they need to be professionals and, above all, to look professional.
Answer yourself: When you enter a blog with a professional face you tend to respect the blogger more, right?
So why make an amateur blog?
Do it right. There are things you can improve over time but I would say there are some that need to be professional from the start if you ever want to make money from your blog:
- Domain: you MUST have a professional domain, ie: name.com, name.com, etc. First because it shows you're professional, second because you're better at Google (you want to be found, right?) And third because brands want to sponsor professional blogs. Seriously, register your domain now!
- Design: I do not even need to remember that you need to have a professional design. In addition to helping you look like a professional, having a well-designed design saves you headache. That's because everything works perfectly. If you keep trying free stuff (and do not know how to program codes) you will have serious problems to keep your blog running. Start your blog now at Wix, you do it in a few minutes, it looks beautiful and it still has versions for free! Why do it any other way ???
- Images: photos impact more than text, so do not ignore them. Take the time to learn how to make better photos and especially, learn how to edit your photos! Incidentally, I highly recommend you learn how to edit your photos on Adobe Lightroom or Photoshop, because that's where professionals edit their photos. And you want to be a pro, right?
3. I'm always learning
Oh, this advice is super important!
Because even if you do not know anything today, if you feel like learning and running behind to learn ... you will get there!
When I started, I had no idea. I was learning some things here, doing some courses there ... until I was able to fulfill my dream of living on my blog.
It was not easy, I need to be honest with you. But there is a reward after all the effort.
I was lost for a while. I did not know how to write so people would get interested. I did not know how to make good pictures, I did not know how to get people to my blog, etc. So I learned.
The tip I give you is: Make a list of everything you still need to learn to be a professional blogger and live from your blog. Then think about how you can acquire each of these skills. What courses do you need to do?
I myself, after years of busting my head, hitting and getting wrong, I have reached a level of knowledge that not only allowed me to live on my blog, but also allows me to help other women who are interested in doing the same.
Today I do not have much space in my schedule for individual consultancies, but I still offer courses that anyone can do to start learning the way I did.
If you do not know anything about starting a blog, I highly recommend you to do this series of courses that helped me a lot to understand everything I needed to be able to have a lucrative blog..
I invested my time to learn and it payed off. Seriously think about starting your blogger career..
In addition, I would like to close this post with one last valuable tip: do not give up! If you know where you want to go and how you're going to get there, keep walking, one day you'll get there!