Do you know the Muji store?
Muji is a minimalist Japanese shop that follows the concept of no-branding, ie "no brand".
Explaining: Muji's philosophy is that articles need to be functional and nothing more.
Following this line, it does not even put marks on its clothes or other products.
That's right, not even a little symbol to identify that shirt is from there!
As the focus is on the products, of course one is very careful with the material used.
The preference is for natural fibers and other materials that minimize waste.
But after all, what do we find in a Muji store?
In this post I show the entire Muji shop for you!
Preferably of natural fibers.
Straight and modern cuts, very basic.
Few colors and all of them neutral. No prints, at most a stripe here or a plaid there ...
The price may seem high at first glance, but if we take into account that the material and model have been chosen to buy parts that will be used in several seasons, you start to find it cheap.
Also super basic and natural materials (cotton for sneakers and leather for shoes).
The colors are also neutral.
Hygiene and beauty articles
There you also find basic products of natural care, such as tonics, moisturizers, etc.
I thought the price could be a bit lower.
After all, for the same price range of Muji you can buy products from reputed beauty brands.
And what about a $ 6,50 plastic bottle ???
I was looking forward to this section.
But it was the one that most disappointed me.
I tried all the pens and they did not look good to me.
Already the other articles are super simple - obviously, following the line of Muji - but with prices of articles not simple.
Just to be clear: if I will buy a notebook as same as the one I find in a regular stationery store, why I would pay more at Muji?
One of the stars of the store is the customizable notebooks with stamps.
You buy a flat notebook and can use the store stamps to decorate it however you want.
In theory, no one leaves the store with a notebook just like anyone else's.
I really liked the idea of a post it in calendar format.
Of those simple but brilliant ideas, right?
Now, pay $ 22,50 for a calculator that only has the basic operations ...
There we also find articles of home and decoration.
Not much variety and of course, very simple.
The dishes are beautiful.
Highlight for the organizers.
Must be Marie Kondo's favorite store.
And I fell in love with a silver bin! hehe
The bed comforter was a charm: it seemed to be super hot, but still very light, unbelievable!
But it cost $ 850 😢
It also has a small section of lifestyle books.
Interesting and with prices very similar to those of a traditional bookstore.